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How to Write A Sales Pitch

A timely and well-written opening pitch is one of the most important factors for successfully getting work through PatronArt. Every commission invitation you accept should be accompanied by an opening paragraph from you. Research shows that most people purchase art based on their emotional response to the art and the artist, not the price! By creating that emotional connection with the Patron, you are maximizing the chances that they will trust you to handle their personal art request.


In order to help you close more jobs on PatronArt, we have put together an outline based on tips and best practices we’ve observed based on the thousands of requests we have processed.

3 Step Pitch Process


1- Thank them for the opportunity and explain why you’re the best artist for the job!

Show that you are grateful for the opportunity and will take their commission seriously. In the context of the patron’s very personal request for a painting of their loved ones, it doesn’t matter how great of an artist you are, it matters how great of an artist you will be for them. In a short sentence, highlights the most important facts about why their commission is a perfect match for you, and what excites you about their commission. If possible, you will always want to include pictures of 1-2 similar works that you have done as a reference so that the patron can get a clear understanding of your expertise.

For Example:

“I’m very excited about your idea for this painting (add personalized detail) and I’m really looking forward to working with you! I am experienced with (medium/topic) and I really enjoy doing (medium/topic). I’m positive that I will be able to do a great job for you on this project. Here are some samples of my work (Insert Image).”

2- Describe what you will deliver to them, based on what they requested.

Let them know that you understand what they are asking for, by describing what you and your years and experience can do for them. Beyond just repeating what they’ve already described, you can take this chance to explain how you will approach the project, and what kind of results they can expect from working with you.

For Example:

“Just to confirm that I’m getting what you’re looking for; You’d like a painting of you and your grandson, done in a misty, impressionistic style, with your farm and tractor in the background. I’m thinking I can apply some abstract colors to the background to express the happiness you associate with this memory. What do you think? Please tell me if I’m missing something here.”

3- Ask them a question or Specific Call to Action

If the request is fairly straightforward and you are ready to move ahead without any additional information or images from the customer, give them a specific call to action so you can get started on their project.

If you need more information from the Patron before you can begin, you can sum up your pitch with one or two specific questions. Do not overwhelm the Patron with more than that. Keep the questions simple, and avoid artistic jargon more complicated than “medium” or “impressionistic”.  If you confuse or frustrate them, they are much less likely to respond to you.


For Example:

“I am really looking forward to working on this with you! Please let me know if you have any questions I can answer for you. You and I will be able to continue discussing your painting in this window, anything we type here will send notifications to our emails. I will send you updates each step of the way with images of the work in progress.”

“Once you hit the green button to confirm and purchase, I can get started for you!”

“Before I finalize the price, is a solid green background okay for your painting?”

Find your Voice

The business side of being an artist can be intimidating, no matter where you are in your career as an artist. Having a reliable template for your pitches will help you get more comfortable with the process and maximize your efficiency at closing commissions. After interacting with potential patrons for a while, you will naturally get better at connecting with your customers.

Becoming a better artist is a journey, not a destination. Getting better at selling your art is just another lifelong skill that will help you no matter where your art journey takes you! Keep at it, and feel free to reach out to the Patronart team anytime to chat about your process.

Best of Luck,

Michol Childress
Patronart Curator

P.S. If you found this article helpful and would like more tips on how to efficiently get commissions as an artist, here’s an interview we did with one of Patronart’s most prolific success stories, Bill Hinsch.

PatronArt makes buying art from independent artists easy and risk-free. On every order you can be assured the highest satisfaction and security, while knowing you are supporting an artist’s passion. Here at PatronArt, we make art personal.

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